CONGRATULATIONS! You have signed the papers and gotten yourself a new listing. Now, you need to start preparing the home for the market. Like all the top rated and successful realtors, your first call is to your professional home stager.
Once in the house, you and your home stager will be discussing your staging strategy. A dining room with a round table, a master bedroom with this and that, and of course, a child’s room. You’re planning to stage the listing for a family because most home buyers are families. Right?
Well, no. The first question you and your home stager should be asking is this: “Who are your TARGETED audiences?” and THEN stage for this group. This approach is certainly a paradigm shift. In the past, we used to stage homes to appeal to the mass market, but not anymore. The new home staging goal is to create a lifestyle for the right audience.For example, we recently staged two very similar modern townhouses for Michael Ackerman @CBBain. However, our approach of staging each one was distinctively different.
Homes FOR SALE should be staged for targeted audiences.
We identified the first townhouse in the Mt. Baker area for a young family. We created a family friendly home with a media/game room which included a small desk that doubled as an office space, a child’s bedroom, and for the third bedroom, we staged a sophisticated teen room with queen size bed that would also showcase a possibility of a guest room. We introduced fun and warm clors thorughout the house to keep it elegant, yet informal.
The second townhouse was located at Capitol Hill on a high-traffic road. The buyers for this home, we decided, would likely be a professional couple or single person. In contrast to the previous townhouse on Mt. Baker, we went for total sophistication. We choose modern sophisticated colors, furniture pieces, and accessories.
This approach of identifying the targeted home buyer has been producing solid results and our statistics demonstrate the importance of this targeted staging. The Mt. Baker townhouse was bought by a single mom with a teenage son. The Capitol Hill townhouse was bought by single professional person. I should mention that both townhouses were SOLD in days.
If you are planning to put your house on the market, team up with professional realtors and home stagers who understand your real estate market. You will reap the benefits.
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